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The Gods Themselves – Pink Noise (Self Released)

The Gods Themselves

Remember Steve Fisk and the bands who he touched that turned to gold? Nirvana. Soundgarden. Low. The Posies. Well Seattle’s The Gods Themselves enlisted Fisk to work on Pink Noise and they are all the better for it. Fisk is able to bring out all of the positive elements of this band, as well as accentuate the group’s rock and roll mantra. I cannot say if this gave The Gods Themselves more confidence, but whatever it is brings out the best in their rock and roll road trip into infinity. You hear “Stop/Listen” and you can visualize this song stretching out to the ends of the earth, especially in a live setting. Oh, how easy it would be to just not stop. But then again anything with a wah-wah has that effect.




There are elements of comparison to Make Up with a rekindled spirit and lust for a lost culture, but I believe The Gods Themselves are here just to blow your minds and not propose change. Incorporating classic soul with powerful hip shaking rock and roll on “Tell Me” is about as immediate as a call and response as it gets here.

“Love and Television” best exemplifies what this band can offer with elements of dance floor whipped beats, Brit Pop prance and a little bit of punk pounce. If you say, this sounds a lot like Elastica, that is a pretty good comparison.

I would say the song “Electricity” is the best demonstration for the band to sound like they are pushing forward into the future. Otherwise, most of this album just makes me long for ‘60s psych and rock. However, where The Gods Themselves differs is they don’t always try to propel themselves through the freedom of free spirit, but utilize things like Astra Elane’s wah-wah as if it were a weapon.

The Gods Themselves are great at tapping into the core essentials of rock and then exploiting them into a sound experience, but take that at face value because in order to get to the bone, you have to dig back to its primary source.

Andrew Duncan
Dug out from a pile of zines and hot sauce, Andrew Duncan has contributed to many publications through the years, including Chord and work with the ever so spunky Readyset...Aesthetic! He now resides deep within your membrane.

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